Monday, 19 January 2015

Nanna Mexico - Initial Creative Brief

What they want us to do?
We have been asked by Luis Navarro the owner of Nanna Mexico to create a poster for people to see when they pass the shop. The poster will be located at the front of the premises. The advert is for shoppers and tourist. THEY WANT US TO SAY that its healthy food and every one can afford it.

Target Audience
Shoppers and tourist. Shoppers and Tourist are people over 30 that have the power to spend money and travel. Fresh and healthy food all can afford.



Most Important
Fresh and healthy food made your own way.

Buy fresh

Cook simple

Waste nothing


How Long will it the poster last?
6 months / 1month

Ideas
1:Step by step on how to eat a burrito, with images. The use of this advertisement would promote and instruct the customer.

2:The smells, the colours, the textures, and most importantly, the ingredients of my nanna’s kitchen are what you will find here. The use of his Nanna may be a good way forward, relate to the customer by using his Nan and how she inspired him. Promote this!









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