Poster Development

Poster Development

On this poster, my partner and I aimed on the colours, our client gave us a colour code and we kept a close eye on what colours to use. The challenge we had however was the fact some colours on the code would clash and our aim was to put colours together that embraced the simplicity and eye catching look to the customers. We put the logo behind a light blue background, giving it a friendly 'hello', then using the colours; pink, yellow, white to combine the colours together and to suit each other. Having done that, we put two snake like symbols next to the logo to give it a more mexican feel. 

On this poster, we began to think about pictures of the food. We were very careful here as we didn't want to put too much or too little pictures, considering the customers are going to have a quick glance at the poster, having a small preview of what is to come within this restaurant, on this rough look of where the pictures could be held, we wanted to place the pictures of food in a simple place on the poster. After placing the pictures we put a symbol in-between two pictures to give them some space as we didn't want the pictures to be close together, doing this made it look more simple and spread out, easier for the customers of where to look. 

Finally on this poster we added three posters of the deals the restaurant offers, at first we thought about giving a preview of the restaurants menu, however, we then thought it would be best to show the deals more than the menu as our aim overall for this poster is to make the customers to come inside, we want them to be curious of what type of foods they sell, they will look at the deals, like them and investigate 

of what they could have for £10.

The second poster's main purpose was to be an inside poster, for customers who are looking for information, for the start of the poster we wanted a clear simple look of a poster, we placed a mexican wrestler in the corner to remind customers that this is a mexican restaurant and it suits the layout and colour of the poster. We also put icons of social networking of where the customers can come in contact with the owner and the workers of Nanna Mexico such as; facebook, twitter and tumblr.  

Nothing much has been added on this poster development except for the icon of the phone, we placed this after discovering they had a phone number on their website, placing this wil make them become more clear and understood of the many ways of contacting Nanna Mexico and giving feedback and compliments.

For our outside poster for the final we added more of a colourful vibe to it, we began to think about the word 'fresh' a lot, it is restaurants aim to let customers know that the food they make is fresh so we got a picture of vegetables and placed it on the side, knowing that the customers won't look at the words first but the picture, instantly knowing that this place uses 'fresh' food. We also placed a quote from the website 'Buy Fresh, Cook Simple, Waste Nothing.' Next to it, as a small moto also looking like a ribbon around the poster in a neat fashion. When it came to the pictures, we were very careful not to over crowd the poster with pictures so in the end, I had the idea of placing only two pictures of wonderful looking foods on each end and leaving a blank space for writing about them. I did this because it would even out the attention of the poster and make it not crowded, doing this in fact made it on the edge of being crowded but it was just enough in my eyes to make the poster stay true to being simple and clear for customers. We kept the deals up and the colours, one of the small changes however was that we added a 'order online' mini poster with a orange and green van, we chose this because we it suited the variety of colours that were already on the poster and wanted it blend within it, as if it is part of the poster. 

When it came to the second poster, we had a hard time to think about of what to add to make it more presentable, we didn't want it to be a poster full of words and blank spaces so we researched on the brand book and website and found the types of patterns they are aiming to use in the near future, this inspired us to try it out and luckily it was a success, we placed it on the bottom of the blue box and top of the yellow box, doing this made it look professional and simple. However, I think the biggest problem we had was the fact we didn't really have a idea of fonts we were going to use, considering our client didn't get back to us, so when it came to writing down the links and information, we went through fonts that looked similar to the fonts they gave us, it was a long shot personally but I felt it was worth our time. We took away tumblr as a contact option and replaced it with an email, this way it was more of a personal direct for people to talk to the owner to give their feedback. For me, i think it is better that we chose this option than tumblr.  

After the given feedback, I took it on board and changed a few things. All the boxes inside the boarder are now in lined with each other, so they are completely straight. I have also changed the look of where to order online by putting the website where to get it from logo, to make it easier for audiences as they won't be standing on the street reading it. With discussion and planning, we also lined up the words 'Buy fresh, cook simple, waste nothing' to be readable. We got rid of the pink dragon as it look too much like a Chinese restaurant and we made sure everything on the poster was in high quality and looked crispy clear.  Moreover, we got rid of the boarders around the deal boxes to make them look more clear and clean. 

After given feedback for our second poster, we completely changed the layout for it. We re-organised the fonts, the structure and the sizes. We changed the links to the facebook and twitter page, showing their names, not the link as it took too much space within the poster. The wrestler we increased the size of to get the attraction of the poster,