Tuesday 16 December 2014

Advertisement Glossary


CROSS MEDIA
Campaign that runs on a number of different media platforms.

FREQUENCY
The number of times that the audience sees theadvert (to be effective).

RELEVANCY
How relevant is the advert to the individual at the

time they are exposed to it?

REACH

The number of people in the audience for your advert

Monday 15 December 2014

Inder's Kitchen


The Food has covered mostly all of the advertisement card. This clearly tells the audience that its about food. It's well designed so that your eye catches the food straight away. Using different coloured food also attracts the audience as it shows off a wider range of foods. The tagline "There are certain things you expect from a good take-away..." is repeated on both sides of the cards which is good advertisement technique because it clearly states what their trying to tell you (uses repetition). The logo is in the top left corner, out of the way of the food so you can clearly see who's card this belongs to. Adding both social network accounts to the card can get more people to use your product because of word of mouth. Once someone starts talking about it, others will hear and the chain goes on and on.

You can clearly see that the style used here is to make it each section of the card stand out. The food, the logo, the images, the statements, even the social links are all spaced out so that you can clearly read them.

The genre for this advertisement is clearly food bases, hint the pictures of food. The advert is aimed for Indian food lovers around Cambridge.

The advert is clearly tying to get customer to order their food out instead of other food establishments.

http://www.brownstone-design.com/the-work/?cid=inders-kitchen