CROSS MEDIA
Campaign that runs on a number of different media platforms.
Campaign that runs on a number of different media platforms.
FREQUENCY
The number of times that the audience sees theadvert (to be effective).
The number of times that the audience sees theadvert (to be effective).
RELEVANCY
How relevant is the advert to the individual at the
How relevant is the advert to the individual at the
time
they are exposed to it?
REACH
The number of people in the audience for your
advert
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