Advertising Agency Profile Lowe and Partners

Ownership
Lowe and Partners created the Magnum Gold Advert.
Lowe has been tracked back to the 1890's were they started off selling soap. They expanded in because of the combined efforts of Lintas and his brothers in 1880' to 1890's. Their advertising company became so successful that they needed more than one advertisement company in every country that they were working in. Eventually they created their own in-house advertising department, overall creating Levee International Advertising Service. In 1981, Sir Frank Lowe set up Lowe Howard-Spink developing world famous campaigns. The company merged with the then Ammitari Puris Lintas, which then made Lowe and Partners the fourth largest advertising agency in 2000.

Operating Model
The company has over 90 agencies in over 65 different markets here are some of the global specialist: 

Lowe Profero is a fully integrated maketing service with over eleven offices. Their headquarters are in Singapore and have over 650 employees globally. 

Lowe Open is a strategic activation agency in shopper maketing. Eight offices in London.

ICC Lowe is a healthcare arm of Lowe and Partners with thirteen offices worldwide. Offices in London and Zurich.
Just a few examples of the different markets that Lowe and Partners work in.

Products
The company has worked with the technology company Lenovo which uses the celebrity Atchin Kutcher. It has also worked with the brand IKEA, and Morrisons. They don't have a particular work area as they have so many different agencies and markets. They have worked with Magnum more than once, Magnum gold campaign and Magnum Life & Death.