29 Petty Cury, Cambridge CB2 3NB, United Kingdom and 33 Regent Street Cambridge CB2 1 AB, United Kingdom. Fast food restaurant. Small local company that sells concentrated mexican foods. They have their own website, allowing online takeaways and location information. Their website is very clear and easy to navigate through. It provides us with both of their locations, how to contact them, menu of their food and how they came about.
There are offers on deals for students and prices of food going down to £10 after 5pm. The audience would be around the ages of teen and young adult, because their food selection wouldn't be referred to children. They have cleverly used social media as another form of advertising their food, for example Twitter. https://twitter.com/nannamexico
On their website we are provided with the history of how the company began. This is a good way to relate to customers who come from similar backgrounds. The history of their company is a good way to make customers trust the company as they know how and where they started from.
Jemporium
It is a small shop in Cambridge which sells vintage clothing. It is located in the Grafton Centre, Cambridge. They have an online website, simple and easy to navigate through. The website clearly tell us what they sell and where they're located. The website although plain, has been laid out very well which makes it clearer to read.
The store also uses Ebay to sell their clothing. The website also shows us pictures of the clothes to give us an example of what we could buy. The clothing line is for teenagers and older because older clothes are being worn more and more by younger people.
They are associated with social media, e.g. Facebook and Twitter. This is a good idea as it can be a good way to spread word of mouth. They are familiar with advertising their products in print based media, for example magazines (Velvet Magazine May 2011).
http://www.jemporiumvintage.co.uk/default.html
City Cycle Hire
The only specialist bike rental service in Cambridge. Their website clearly provides us with information about their service and what it cost to rent a bike. They provide a light and a lock for short hires. The prices are very reasonable, especially as they are in one of the worlds biking capitals.
They company provides us with a wide range of bikes for all ages. This means their target audience can start from a much lower age e.g 7 and older. The website provides us with a gallery full of images which customers have taken while using their bikes. Good way to show customer satisfaction. Another good feature with the website is the fact that you can browse through their different bikes. This is a good feature because it gives customers a preview of what they could purchase + a wide range of different bikes to choose from.
The bikes provided are so specified, that they've been categorised into female and male categories. The fact that they've done this clearly shows that they know their bikes. The company offers bikes for children, women, men, specialist. We are provide with the opening times and dates that they're open. They have also cleverly and productively provided us with the cards they accept when purchasing the bikes. A testimonial can also be read on the website which gives us a clear and positive view on their bikes. This shows customer satisfaction is high.
A great feature they have put onto their website is the F.A.Q'S. This answers any common question the general customer may have, which decreases question phone calls and increases profitability. To increase their marketing campaign, I would surgest creating a Facebook page, or Twitter account, this way word of mouth will spread and you will get more customers. The use of social media for small companies is becoming increasingly important, because without it they could be losing crucial revenue.
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