The relationship between Magnum print adverts and their TV adverts are that they both relate to each other. The words used in the the print advert "The Best Ice cream we've ever stolen" links directly to the TV advert, because in the TV advert we have both celebrities who are on the print advert, stealing an actual Magnum gold in the TV advert. Once You see the TV advert you will recognise the actors on the poster, vice versa. Both TV and print advert both have the same target audience which is aimed for adults who adventurous, not afraid to try something new. The TV advert and print based advert states that Magnum is a cross media platform campaign. Both TV advert and print based advert can be used internationally as the celebs used are world know superstars.
https://youtu.be/7NGg2feEhHs
Frequency
Frequency is a high known factor in media advertisement. How many times the target audience sees the poster, TV advert. The Frequency for Magnum Gold is high as there's more chance when you have cross platformed campaign. The target audience for Magnum Gold is adults, adults in busy cities tend to go to work on buses. Magnum have specifically placed the print advert on the side of a bus. By doing this, Magnum have increased there frequency because thousands of target audience members will see it. A international TV advert means that the frequency will go even higher as there's more chance that a target audience member will see it.
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